UX/UI Design | Contract

CD Movement

Building an immersive Yoga experience across platforms

CD Movement aims to promote mind and body wellness through movement.
Our app and mobile website offer learning, inspiration, rewards, and interaction.

What is CD Movement?

CD Movement is founded by Charlotte Dodson, a renowned celebrity yoga instructor with 20+ years of experience. It also includes Flywell, a wellness and fitness travel service.
With CD Movement, Charlotte brings her expertise to her clients anytime, anywhere via their mobile phones with internet access.

Disclaimer: All views expressed here are my own and do not necessarily reflect the views of the respective company. Some design elements have been changed from the original.

Design challenges

01/ Create an experience that is personal &customisable

Include learning yoga sessions and challenges to be managed on the app. Ability for push notifications for encouragement.

02/ Make accessible on-demand platform

CD Movement wants to implement a client-to-coach system and interaction, which is needed to guide users before and during exploring the platform.

03/Stands separate from other online yoga platforms

Passed the last 2 years of covid period, many people have already tried home yoga content or platform. Refined contents over more than a decade of experience.

04/ An ideal introduction to yoga newcomers to incorporate their fitness and routine

Easy-to-understand terms and detailed descriptions to newcomers and streamline processes that make sense.

Design
solutions

Mobile App

01. Customisable Onboarding

Set yoga preferences, goals and needs. Allows to set up notifications to motivate themselves easier.

02. Homepage

  • Content recommendations based on user preference

  • Community challenge to earn rewards and develop community engagement between users

  • Motivational pep-talk from Charlotte

  • Yoga content preview

  • Daily streak gage bar

  • Search contents,
    notification alerts

  • Shop yoga items with points from Challenges, following Yoga contents

03. Immersive yoga content

Smart yoga content navigation based on the user’s customisable yoga preference, experience level and personal goals. Users to explore extensive yoga content from Charlotte.

Yoga video features

  • Omnidirectional view(360 degrees) of the video

  • 8D sound

  • Cast to TV

  • Hands-free option (voice assistant: Siri, Alexa)

04. Direct guidance

  • Self-check with self-video recording/photo

  • Share video/photo with Charlotte. get feedback from her directly

  • Social sharing with others in the community

05. Building connections
through community

A Yoga community where users share their Yoga journey, Yoga knowledge, and pictures of postures as well as meet and communicate with like-minded people.  

06. Gamification rewards system

Shop with points

opportunities for CD movements to expand partnerships with other brands.

Earn points when

  • users complete the workout

  • finishes a challenge

    maintain a streak, and more.

As a Project design Lead, I created branding materials to conduct UI design workshops with stakeholders.

I designed a design system for our team to deliver consistent design solutions.

Branding

Positioning for the busy professionals who are skilled Yogi

Through competitor analysis & market research, we identified that there was growth potential in the high-skilled niche. We designed the brand to better align with the client’s desired target audience.

Brand Identity

Strong, Experienced, Dynamic

CD Movement extends further than physical strength, through mindful practice, consistency and intention. We work to build the strongest version of you, mentally, spiritually and bodily.

I developed an inspiration board based on the branding materials provided by the client. I gathered visual feedback and inspiration for the project. Developed a collection of reference work, images, and colour blocks that provide a starting point for a team of 13 designers to expand on.

Inspiration board

Design System

Consistent experiences that dramatically improve the process

A well-thought-out design system can save companies time, cost and headaches as they build new features at the speed of light.

Mood boards helped collect thoughts, ideas, colour schemes and moods in one place, defining a consistent design concept. Visual presentation of the UI style and theme of a given concept gave stakeholders confidence and clear vision to the directions.

Mood board